SXSW (aka South by Southwest) is a huge annual festival that occurs in Austin.
It is a defining element of the flavor of Austin – a blend of film, music, and technology – in an atmosphere of defined comaraderie and exploration by thousands of like-minded travelers from all over – including Austinites!
While the event showcases much more than music, it is the music that I am most passionate about. So, when I go, that is what I focus on. That, and the flair that accompanies it – the people, the places, the things. One more reason I love Austin!
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